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Below is an example of key information which we like to see in an executive summary. Please return the responses via fax at (404)816-5945. Proposed Financing: Total amount to be raised and amount committed from current investors. Basic Demographics: Founding date, location(s), number of employees (FT/PT), very brief background of the CEO. Historical Financing: Current Investors, amount raised, date raised, post-money valuation, option pool and ownership %'s. Market Opportunity: Describe the target market. What are the growth/opportunity drivers? How big is the market today? How fast is it growing? Elevator pitch: In less than 50 words, describe what your company does to address the above stated Market opportunity. Value Proposition: What is the value proposition for the target customer (why do they care)? Competition: Who are the key competitors and what is your sustainable advantage? Product/Sales: What is your economic model (how do you make money)? How will you reach your customer? Customers: List a few key customers. If N/A, who are your potential or beta customers (list only those that you are actually talking/working with)? Development: Status of product? Include dates of expected milestones. Revenue: List prior year actual & Yr. 1-5 revenue & profit margin estimate.
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